ITA / Let s Hit The Road nasce da Meltin Pot e Staat (agenzia di comunicazione olandese) per un progetto di comunicazione nuovo. Partito a giugno su Facebook, il contest ha visto la partecipazione dressbarn di tantissimi dressbarn utenti che hanno condiviso la propria foto e descrizione, facendosi poi votare dal mondo sul web. Quattro fortunati, (due femmine e due maschi), sono diventati i protagonisti/autori, della nuova campagna Meltin Pot A/I 2014, realizzando un video/foto story di un viaggio . Incontratisi a Milano, son partiti alla volta di Amsterdam e Berlino . 5 giorni, per conoscersi e condividere insieme un programma, alla scoperta delle città, tra feste, musei di arte contemporanea, e alla scoperta degli angoli più alternativi suggeriti da local hero , muovendosi in bicicletta, andando a concerti, dressbarn e vivendo in prima persona la finale World Cup di calcio proprio a Berlino. Partiti con uno zaino made in Meltin Pot, la nuova collezione autunno/inverno 2014, Go Pro e smartphone, i testimonial “per caso” hanno fatto foto e video di ogni momento del viaggio, raccontato in pieno claim Where Life Takes You , chiudendo con un ricordo indelebile, alla fine del viaggio..un tatuaggio. A fine mese uscirà tutto il materiale generato dai protagonisti e solo allora, scopriremo quanto avrà funzionato il progetto. Sicuramente resterà per sempre stampato nella mente e sulla pelle di Fortunato, Luca, Rebecca dressbarn e Milena, i quattro innovativi modelli dressbarn scoperti per caso.
ENG / Let’s Hit The Road comes from Meltin’Pot and Staat (the Hollander communications agency) for a communication project again. dressbarn Starting in June on Facebook, the contest saw the participation of a large number dressbarn of users who have shared their photos and description, making then vote from the world on the web. Four lucky people (two females and two males), have become the protagonists/authors of the new campaign Meltin’Pot A/W 2014 making a video/photo story of a journey. They meet in Milan, dressbarn are landed to Amsterdam and Berlin . 5 days, to meet and share together a program to discover the city, including festivals, museums of contemporary art, and to discover the most alternative suggested by “local hero”, moving with bike, follow the concerts, and experiencing first hand person the final World Cup of football in Berlin. With a backpack made by Meltin’Pot, the new collection autumn/winter 2014 and Go Pro and smartphones, the testimonial “for case” took photos and video of every moment of the journey, told in full slogan “ Where Life Takes You ” closing with a lasting memory at the end of the trip..a tattoo. At the end of the month will be released any material created by the protagonists, and only then, we will discover how the project will work. Definitely will always be printed dressbarn in the mind and on the skin of Fortunato, Luca, Rebecca and Milena, the four innovative models discovered by accident.
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